performance-report
Generate a structured influencer campaign performance report. Use after a campaign flight to analyse results, compare to KPIs, and extract insights for future campaigns.
معلومات المصدر
- المستودع
- bivex/bp-influence
- آخر نشاط في المصدر
- ١٥ فبراير ٢٠٢٦ في ٠١:٠٨
- لغة SKILL.md المكتشفة
- الإنجليزية
- النجوم
- ٠
- التفرعات
- ٠
خيارات التثبيت
يُحدَّد Prompt الذي يراجع المصدر أولًا بشكل افتراضي. يمكنك التبديل إلى أمر مباشر أو تنزيل نسخة محلية.
مراجعة ملفات المصدر
اقرأ SKILL.md وأي ملفات مرافقة يعرضها SkillsMP قبل أن تقرر التثبيت.
عرض SKILL.md
SKILL.md
تعليمات المصدر · معاينة للقراءة فقط- name
- performance-report
- description
- Generate a structured influencer campaign performance report. Use after a campaign flight to analyse results, compare to KPIs, and extract insights for future campaigns.
# Campaign Performance Report
Generate performance report for: **$ARGUMENTS**
## Performance Report
### Executive Summary
| Metric | Target | Actual | vs Target |
|--------|--------|--------|-----------|
| Total reach | | | 🟢🟡🔴 |
| Total impressions | | | 🟢🟡🔴 |
| Total engagements | | | 🟢🟡🔴 |
| Engagement rate | | | 🟢🟡🔴 |
| Video views | | | 🟢🟡🔴 |
| Link clicks | | | 🟢🟡🔴 |
| Conversions | | | 🟢🟡🔴 |
| Revenue driven | | | 🟢🟡🔴 |
| CPM | | | 🟢🟡🔴 |
| CPE | | | 🟢🟡🔴 |
| CPA | | | 🟢🟡🔴 |
| ROAS | | | 🟢🟡🔴 |
| EMV (Earned Media Value) | | | 🟢🟡🔴 |
**One-line verdict**:
### Campaign Overview
| Field | Value |
|-------|-------|
| Campaign | |
| Brand | |
| Flight dates | ___ to ___ |
| Platforms | |
| Creators activated | |
| Total deliverables | |
| Total spend | |
### Creator Performance Breakdown
| Creator | Tier | Platform | Posts | Reach | Impressions | Engagements | Eng Rate | Clicks | Conversions | Cost | CPE | CPM |
|---------|------|----------|-------|-------|-------------|-------------|----------|--------|-------------|------|-----|-----|
| | | | | | | | | | | | | |
| | | | | | | | | | | | | |
| **TOTAL** | | | | | | | | | | | | |
### Top Performers
**By engagement rate**:
1.
2.
3.
**By reach**:
1.
2.
3.
**By conversion/clicks**:
1.
2.
3.
**Underperformers** (below 50% of target):
- Creator: ___ — Reason: ___
### Content Analysis
**Best-performing content**:
| Rank | Creator | Content | Why it worked |
|------|---------|---------|--------------|
| 1 | | | |
| 2 | | | |
| 3 | | | |
**Content format comparison**:
| Format | Avg Reach | Avg Eng Rate | Avg CPE | Winner? |
|--------|-----------|-------------|---------|---------|
| Reels / TikTok | | | | |
| Stories | | | | |
| Static posts | | | | |
| YouTube long-form | | | | |
| YouTube Shorts | | | | |
| Carousel | | | | |
**Hooks that worked**:
-
-
**Hooks that didn't**:
-
-
### Platform Performance
| Platform | Reach | Engagements | Eng Rate | CPM | Conversions | ROAS |
|----------|-------|-------------|----------|-----|-------------|------|
| Instagram | | | | | | |
| TikTok | | | | | | |
| YouTube | | | | | | |
| Twitter/X | | | | | | |
| Other | | | | | | |
### Audience Insights
- **Top demographics reached**:
- **Audience overlap between creators**: Low / Medium / High
- **New audience segments discovered**:
- **Sentiment** (from comments/mentions): Positive ___% / Neutral ___% / Negative ___%
### Budget Reconciliation
| Line item | Budgeted | Actual | Variance |
|-----------|----------|--------|----------|
| Creator fees | | | |
| Product / gifting | | | |
| Shipping / logistics | | | |
| Paid amplification | | | |
| Platform tools / software | | | |
| Agency / management | | | |
| **TOTAL** | | | |
### Insights & Recommendations
**What worked** (repeat next time):
1.
2.
3.
**What to refine** (keep but adjust):
1.
2.
**What to drop** (didn't justify cost):
1.
2.
**New ideas to test**:
1.
2.
### Benchmarking
| Metric | This campaign | Previous campaign | Industry benchmark | Trend |
|--------|--------------|-------------------|-------------------|-------|
| CPM | | | | ↑↓→ |
| Eng Rate | | | | ↑↓→ |
| CPA | | | | ↑↓→ |
| ROAS | | | | ↑↓→ |
### Next Steps
| Action | Owner | Deadline |
|--------|-------|----------|
| | | |
| | | |
| | | |
عرض على GitHub