performance-report
Generate a structured influencer campaign performance report. Use after a campaign flight to analyse results, compare to KPIs, and extract insights for future campaigns.
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- bivex/bp-influence
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- 2026年2月15日 01:08
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来源说明 · 只读预览- name
- performance-report
- description
- Generate a structured influencer campaign performance report. Use after a campaign flight to analyse results, compare to KPIs, and extract insights for future campaigns.
# Campaign Performance Report
Generate performance report for: **$ARGUMENTS**
## Performance Report
### Executive Summary
| Metric | Target | Actual | vs Target |
|--------|--------|--------|-----------|
| Total reach | | | 🟢🟡🔴 |
| Total impressions | | | 🟢🟡🔴 |
| Total engagements | | | 🟢🟡🔴 |
| Engagement rate | | | 🟢🟡🔴 |
| Video views | | | 🟢🟡🔴 |
| Link clicks | | | 🟢🟡🔴 |
| Conversions | | | 🟢🟡🔴 |
| Revenue driven | | | 🟢🟡🔴 |
| CPM | | | 🟢🟡🔴 |
| CPE | | | 🟢🟡🔴 |
| CPA | | | 🟢🟡🔴 |
| ROAS | | | 🟢🟡🔴 |
| EMV (Earned Media Value) | | | 🟢🟡🔴 |
**One-line verdict**:
### Campaign Overview
| Field | Value |
|-------|-------|
| Campaign | |
| Brand | |
| Flight dates | ___ to ___ |
| Platforms | |
| Creators activated | |
| Total deliverables | |
| Total spend | |
### Creator Performance Breakdown
| Creator | Tier | Platform | Posts | Reach | Impressions | Engagements | Eng Rate | Clicks | Conversions | Cost | CPE | CPM |
|---------|------|----------|-------|-------|-------------|-------------|----------|--------|-------------|------|-----|-----|
| | | | | | | | | | | | | |
| | | | | | | | | | | | | |
| **TOTAL** | | | | | | | | | | | | |
### Top Performers
**By engagement rate**:
1.
2.
3.
**By reach**:
1.
2.
3.
**By conversion/clicks**:
1.
2.
3.
**Underperformers** (below 50% of target):
- Creator: ___ — Reason: ___
### Content Analysis
**Best-performing content**:
| Rank | Creator | Content | Why it worked |
|------|---------|---------|--------------|
| 1 | | | |
| 2 | | | |
| 3 | | | |
**Content format comparison**:
| Format | Avg Reach | Avg Eng Rate | Avg CPE | Winner? |
|--------|-----------|-------------|---------|---------|
| Reels / TikTok | | | | |
| Stories | | | | |
| Static posts | | | | |
| YouTube long-form | | | | |
| YouTube Shorts | | | | |
| Carousel | | | | |
**Hooks that worked**:
-
-
**Hooks that didn't**:
-
-
### Platform Performance
| Platform | Reach | Engagements | Eng Rate | CPM | Conversions | ROAS |
|----------|-------|-------------|----------|-----|-------------|------|
| Instagram | | | | | | |
| TikTok | | | | | | |
| YouTube | | | | | | |
| Twitter/X | | | | | | |
| Other | | | | | | |
### Audience Insights
- **Top demographics reached**:
- **Audience overlap between creators**: Low / Medium / High
- **New audience segments discovered**:
- **Sentiment** (from comments/mentions): Positive ___% / Neutral ___% / Negative ___%
### Budget Reconciliation
| Line item | Budgeted | Actual | Variance |
|-----------|----------|--------|----------|
| Creator fees | | | |
| Product / gifting | | | |
| Shipping / logistics | | | |
| Paid amplification | | | |
| Platform tools / software | | | |
| Agency / management | | | |
| **TOTAL** | | | |
### Insights & Recommendations
**What worked** (repeat next time):
1.
2.
3.
**What to refine** (keep but adjust):
1.
2.
**What to drop** (didn't justify cost):
1.
2.
**New ideas to test**:
1.
2.
### Benchmarking
| Metric | This campaign | Previous campaign | Industry benchmark | Trend |
|--------|--------------|-------------------|-------------------|-------|
| CPM | | | | ↑↓→ |
| Eng Rate | | | | ↑↓→ |
| CPA | | | | ↑↓→ |
| ROAS | | | | ↑↓→ |
### Next Steps
| Action | Owner | Deadline |
|--------|-------|----------|
| | | |
| | | |
| | | |
在 GitHub 查看