performance-report

# Campaign Performance Report Generate performance report for: **$ARGUMENTS** ## Performance Report ### Executive Summary | Metric | Target | Actual | vs Target | |--------|--------|--------|-----------| | Total reach | | | 🟢🟡🔴 | | Total impressions | | | 🟢🟡🔴 | | Total engagements | | | 🟢🟡🔴 | | Engagement rate | | | 🟢🟡🔴 | | Video views | | | 🟢🟡🔴 | | Link clicks | | | 🟢🟡🔴 | | Conversions | | | 🟢🟡🔴 | | Revenue driven | | | 🟢🟡🔴 | | CPM | | | 🟢🟡🔴 | | CPE | | | 🟢🟡🔴 | | CPA | | | 🟢🟡🔴 | | ROAS | | | 🟢🟡🔴 | | EMV (Earned Media Value) | | | 🟢🟡🔴 | **One-line verdict**: ### Campaign Overview | Field | Value | |-------|-------| | Campaign | | | Brand | | | Flight dates | ___ to ___ | | Platforms | | | Creators activated | | | Total deliverables | | | Total spend | | ### Creator Performance Breakdown | Creator | Tier | Platform | Posts | Reach | Impressions | Engagements | Eng Rate | Clicks | Conversions | Cost | CPE | CPM | |---------|------|----------|-------|-------|-------------|-------------|----------|--------|-------------|------|-----|-----| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | **TOTAL** | | | | | | | | | | | | | ### Top Performers **By engagement rate**: 1. 2. 3. **By reach**: 1. 2. 3. **By conversion/clicks**: 1. 2. 3. **Underperformers** (below 50% of target): - Creator: ___ — Reason: ___ ### Content Analysis **Best-performing content**: | Rank | Creator | Content | Why it worked | |------|---------|---------|--------------| | 1 | | | | | 2 | | | | | 3 | | | | **Content format comparison**: | Format | Avg Reach | Avg Eng Rate | Avg CPE | Winner? | |--------|-----------|-------------|---------|---------| | Reels / TikTok | | | | | | Stories | | | | | | Static posts | | | | | | YouTube long-form | | | | | | YouTube Shorts | | | | | | Carousel | | | | | **Hooks that worked**: - - **Hooks that didn't**: - - ### Platform Performance | Platform | Reach | Engagements | Eng Rate | CPM | Conversions | ROAS | |----------|-------|-------------|----------|-----|-------------|------| | Instagram | | | | | | | | TikTok | | | | | | | | YouTube | | | | | | | | Twitter/X | | | | | | | | Other | | | | | | | ### Audience Insights - **Top demographics reached**: - **Audience overlap between creators**: Low / Medium / High - **New audience segments discovered**: - **Sentiment** (from comments/mentions): Positive ___% / Neutral ___% / Negative ___% ### Budget Reconciliation | Line item | Budgeted | Actual | Variance | |-----------|----------|--------|----------| | Creator fees | | | | | Product / gifting | | | | | Shipping / logistics | | | | | Paid amplification | | | | | Platform tools / software | | | | | Agency / management | | | | | **TOTAL** | | | | ### Insights & Recommendations **What worked** (repeat next time): 1. 2. 3. **What to refine** (keep but adjust): 1. 2. **What to drop** (didn't justify cost): 1. 2. **New ideas to test**: 1. 2. ### Benchmarking | Metric | This campaign | Previous campaign | Industry benchmark | Trend | |--------|--------------|-------------------|-------------------|-------| | CPM | | | | ↑↓→ | | Eng Rate | | | | ↑↓→ | | CPA | | | | ↑↓→ | | ROAS | | | | ↑↓→ | ### Next Steps | Action | Owner | Deadline | |--------|-------|----------| | | | | | | | | | | | |