| name | performance-report |
| description | Generate a structured influencer campaign performance report. Use after a campaign flight to analyse results, compare to KPIs, and extract insights for future campaigns. |
Campaign Performance Report
Generate performance report for: $ARGUMENTS
Performance Report
Executive Summary
| Metric | Target | Actual | vs Target |
|---|
| Total reach | | | 🟢🟡🔴 |
| Total impressions | | | 🟢🟡🔴 |
| Total engagements | | | 🟢🟡🔴 |
| Engagement rate | | | 🟢🟡🔴 |
| Video views | | | 🟢🟡🔴 |
| Link clicks | | | 🟢🟡🔴 |
| Conversions | | | 🟢🟡🔴 |
| Revenue driven | | | 🟢🟡🔴 |
| CPM | | | 🟢🟡🔴 |
| CPE | | | 🟢🟡🔴 |
| CPA | | | 🟢🟡🔴 |
| ROAS | | | 🟢🟡🔴 |
| EMV (Earned Media Value) | | | 🟢🟡🔴 |
One-line verdict:
Campaign Overview
| Field | Value |
|---|
| Campaign | |
| Brand | |
| Flight dates | ___ to ___ |
| Platforms | |
| Creators activated | |
| Total deliverables | |
| Total spend | |
Creator Performance Breakdown
| Creator | Tier | Platform | Posts | Reach | Impressions | Engagements | Eng Rate | Clicks | Conversions | Cost | CPE | CPM |
|---|
| | | | | | | | | | | | |
| | | | | | | | | | | | |
| TOTAL | | | | | | | | | | | | |
Top Performers
By engagement rate:
1.
2.
3.
By reach:
1.
2.
3.
By conversion/clicks:
1.
2.
3.
Underperformers (below 50% of target):
- Creator: ___ — Reason: ___
Content Analysis
Best-performing content:
| Rank | Creator | Content | Why it worked |
|---|
| 1 | | | |
| 2 | | | |
| 3 | | | |
Content format comparison:
| Format | Avg Reach | Avg Eng Rate | Avg CPE | Winner? |
|---|
| Reels / TikTok | | | | |
| Stories | | | | |
| Static posts | | | | |
| YouTube long-form | | | | |
| YouTube Shorts | | | | |
| Carousel | | | | |
Hooks that worked:
Hooks that didn't:
Platform Performance
| Platform | Reach | Engagements | Eng Rate | CPM | Conversions | ROAS |
|---|
| Instagram | | | | | | |
| TikTok | | | | | | |
| YouTube | | | | | | |
| Twitter/X | | | | | | |
| Other | | | | | | |
Audience Insights
- Top demographics reached:
- Audience overlap between creators: Low / Medium / High
- New audience segments discovered:
- Sentiment (from comments/mentions): Positive ___% / Neutral ___% / Negative ___%
Budget Reconciliation
| Line item | Budgeted | Actual | Variance |
|---|
| Creator fees | | | |
| Product / gifting | | | |
| Shipping / logistics | | | |
| Paid amplification | | | |
| Platform tools / software | | | |
| Agency / management | | | |
| TOTAL | | | |
Insights & Recommendations
What worked (repeat next time):
1.
2.
3.
What to refine (keep but adjust):
1.
2.
What to drop (didn't justify cost):
1.
2.
New ideas to test:
1.
2.
Benchmarking
| Metric | This campaign | Previous campaign | Industry benchmark | Trend |
|---|
| CPM | | | | ↑↓→ |
| Eng Rate | | | | ↑↓→ |
| CPA | | | | ↑↓→ |
| ROAS | | | | ↑↓→ |
Next Steps
