qualify-lead

# Qualify a Lead Use the BANT framework to qualify the prospect systematically. **Step 1: Budget**: Ask what budget range they are working with and how purchasing decisions are made in their organisation. **Step 2: Authority**: Confirm whether you are speaking with the decision maker. If not, ask who is and whether they can be involved. **Step 3: Need**: Understand the specific pain point. What problem are they trying to solve? What happens if it stays unsolved? **Step 4: Timeline**: Ask when they are looking to make a decision and when they would need the solution running. ## Output After gathering responses, classify the lead and summarise your findings: - **Qualified**: clear budget, authority confirmed, defined need, decision within 90 days - **Nurture**: one or more gaps; recommend a follow-up in 30 days - **Disqualify**: no budget, no authority, or no real need identified