0xF4ng/aether-growth-fieldwork

find-skill

Entry-point router. Ask the user two questions, then route to the right skill. Call this when you don't know where to start.

content-craft

Writing production workflow for technical B2B and developer-community content pieces. Invoke when an author needs to produce a migration story, technical deep dive, architectural decision piece, how-to guide, or thought-leadership article from scratch. This…

changelog-marketing

Decide whether a changelog entry should stand alone or batch with others, run the quality gate, and produce a publish-ready entry with SEO title and visual recommendation.

cold-start-motion

Designs the zero-to-one distribution motion: how a founder gets the first ~100 users when there is no audience, no budget, and no repeatable channel yet. Names the minimum viable audience, picks the unscalable founder-led move to do first, then runs a cheap…

community-launch

Select the right developer community platform(s) for a product launch, time the posts correctly per platform, and draft the submission with platform-specific norms applied.

experiment-portfolio

Manages a portfolio of concurrent growth experiments: stage isolation rules, horizon balancing (quick/medium/long), interaction effect detection, cadence design, resource allocation, and portfolio health metrics. A single experiment tells you one thing; a…

experiment-results

Closes an experiment: reads results against the original spec, renders a Win / No Signal / Loss / Confounded verdict, extracts the learning (why, not what), and specifies the next action. Required when any experiment window closes. Connects back to…

funnel-audit

Finds the single constraint in a conversion funnel. Takes any funnel shape (AARRR, PLG onboarding, SLG pipeline, content/SEO), identifies where the most volume is being lost, classifies the bottleneck type, and outputs ranked experiment hypotheses. Use when…

growth-experiment

Designs a growth experiment: falsifiable hypothesis, specific tactic, numeric success metric, effort estimate, channel-motion match, and a distribution handoff block. Default is shippable in 7 days with readable signal in 14. Feeds directly into…

growth-loop-design

Diagnoses whether a product grows through funnels (linear) or loops (compounding), selects the right loop archetype, calculates the k-factor (loop coefficient), and identifies the weakest conversion step to improve. Invoke when the team is deciding which loop…

launch-campaign-planning

Select the right launch format (blitz / launch-week / full-week) and produce a structured phase plan for a discrete product or feature launch.

motion-community

Designs or audits a Community-Led Growth motion for a developer-first product: diagnoses the current community stage, selects the one primary venue, designs the content loop by conversion impact, measures community health, and connects community output to…

motion-mlg

Coordinates a Mixed/Multi-Led Growth motion when PLG and SLG are both active in the same accounts: detects MLG territory, maps the account duality between IC champions and economic buyers, designs a "one story, two frames" content strategy, defines handoff…

motion-plg

Designs or audits a Product-Led Growth motion: checks PLG readiness, defines the First Value Moment, designs the activation funnel, runs the onboarding audit protocol, and specifies the PLG-to-SLG handoff. Use when building PLG from scratch, diagnosing why…

motion-slg

Designs or audits a Sales-Led Growth motion for a developer-first product: checks SLG readiness, maps the full deal anatomy, runs a sales enablement content gap analysis, designs the PLG-to-SLG handoff protocol, and checks pipeline health against benchmarks.…

newsletter-growth

Designs and runs a newsletter as a compounding growth loop — not a broadcast and not SEO. Covers the subscribe→open→value→share loop, single-issue architecture (one idea, a lead that earns the open, a takeaway worth forwarding), subject/preview lines, where…

north-star-metrics

Selects and validates the North Star Metric (NSM), builds the input metric tree beneath it, defines guardrail metrics that cannot be sacrificed, and designs the review cadence. The NSM is the single metric that most accurately captures the value the product…

outbound-motion

Designs the outbound GTM motion: which signals to prioritize, how to score and sequence accounts, and what the first-touch cadence looks like. Produces a motion spec — a decision framework for the outbound program, not a campaign execution tool. Use when the…

paid-channel-fit

Diagnoses whether paid acquisition is the right motion at the current stage, and if so, which channels have structural fit. Produces a go/no-go decision per channel with explicit fit criteria and a test-budget recommendation. Use before committing paid…

retention-analysis

Diagnoses user retention using cohort data. Classifies the retention curve shape, identifies the churn type, matches the right intervention to the right problem, and points to the next experiment. Use when retention is below benchmark, when you have a…

short-form-social

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signal-prioritization

Decides which intent signals, firmographic triggers, and behavioral indicators to buy, monitor, or build — and how to weight them in account scoring. Use before investing in signal data subscriptions, or when the current signal stack is generating noisy or…

channel-strategy

Designs the hardware GTM channel strategy: selects the right channel type (SI / OEM / VAR / distributor / DTC), qualifies partners, defines co-sell mechanics, and sets MDF allocation rules. Runs the three-pillar check (Pillar 3) as a gate before channel…

demo-strategy

Designs and scripts hardware product demonstrations: live demos, 60-second distribution videos, and application library content. Applies the five-step demo sequence and no-narration rule. Outputs a demo script, video brief, or application library structure…

launch

Coordinates a hardware product launch. Mandates the three-pillar check (Product Force / Supply Chain / Channel) before any brand or marketing decisions. Two phases: pre-launch QA (certifications, yield, partner readiness) and go-live execution (channel…

online-growth

Bridge for hardware teams adopting digital growth methods. Translates software growth concepts (funnel, activation, PLG signals, community) into hardware-native equivalents. Non-blocking signal module — outputs carry bridge metadata and do not gate any…

poc-pilot

Designs and manages the hardware deal progression through three stages: DEMO → POC → PILOT → PRODUCTION CONTRACT. Defines bounded POC scope, measurable success criteria, and explicit go/no-go clauses to prevent the two most common hardware deal failures:…

recurring-revenue

Designs the recurring revenue layer for hardware companies: software license, maintenance and support, consumables, professional services, and data/insights tiers. Models LTV, defines the Year-1 bundling strategy, and builds the commoditization defense. A…

safety-trust

Converts hardware safety certifications into trust-building GTM content: safety pages, transparency reports, certification-to-content conversion, and incident communication protocols. Safety is the highest-leverage trust signal with the stakeholders who block…

ai-api-developer-gtm

GTM playbook for AI API products targeting developers: the API-first PLG flywheel, playground and SDK design as growth levers, cookbook and tutorial strategy, Hugging Face and GitHub as primary distribution channels, and developer community mechanics for AI…

ai-benchmark-distribution

Designs, publishes, and distributes AI benchmarks and evals as a growth channel. Covers what makes a benchmark worth publishing, the benchmark-to- distribution pipeline, writing rules for benchmark posts, platform-specific formats for HN and Twitter, and when…

ai-output-virality

Designs AI output sharing mechanics that turn users into a distribution channel. Covers the three types of AI virality, where to place share moments in the product, what outputs are inherently shareable, platform fit for different output types, embedding the…

ai-trust-design

Designs the trust arc for AI products: from first wow moment through production-grade reliability. Covers the three trust types users need to cross before they rely on an AI product, specific mechanisms for each, and how to make limitations a trust signal…

ai-usage-pricing-growth

Designs and optimizes usage-based pricing for AI products: how to calibrate freemium tiers, model LTV for token/credit economies, design upgrade triggers from usage signals, and avoid the traps specific to AI pricing. Use when setting up a freemium tier,…

ai-slop-audit

Analyzes a draft for the patterns that make writing read as AI-generated — across structure, vocabulary, transitions, rhythm, punctuation, and closings — and returns a scored authenticity audit with a specific rewrite directive for each defect, rewriting…

brand-calibration

Scores narratives, positioning blurbs, GTM briefs, and campaign summaries across 7 brand calibration dimensions before they drive external campaigns or circulate beyond the immediate team. Invoke when any directionally relevant narrative needs a framing and…

competitive-map

Produces a strategic competitive landscape map and per-competitor battlecard. Use before finalizing positioning, before a major launch, or when the competitive set has shifted meaningfully. Required upstream input for /sales-enablement. Not a monitoring cron…

content-review

Scores content pieces and experiment specs before publication or launch. Part A: content scoring (8 dimensions, 0.0–1.0 each). Part B: experiment spec scoring (8 dimensions). Calibrated examples anchor scores across sessions. Verdict: APPROVE / REVISE /…

gtm-brief

Produces a time-bound GTM brief artifact from ICP research, competitive intelligence, product truth, and a defined time horizon. Invoke when turning research, launch context, competitive signals, or founder/PM intent into a structured, actionable plan. This…

icp-research

Turns raw customer research signals (interviews, support tickets, reviews, sales calls, churn notes) into a sharp ICP profile: trigger event, JTBD, deciding language, alternatives considered, and segment priority. Required upstream input for /positioning,…