| name | marketing-copy |
| description | Generate workshop marketing copy. Use for: write posts, promotional content, Facebook/WhatsApp copy. |
Marketing Copy Generator
Generate engaging, personal, and intriguing marketing copy for workshop promotion across different platforms.
Brand Voice
Presenter: ืืืื - ืืืืจืืื (Aviz - The Architect)
Tone: Personal, authentic, excited, slightly provocative, curious
Language: Hebrew (ืขืืจืืช)
Style: Conversational, not salesy. Like sharing a discovery with friends.
Platform Guidelines
Facebook Posts
Characteristics:
- Longer form, storytelling allowed
- Personal anecdotes and discoveries
- Provocative questions
- Pattern interrupts (unexpected openings)
- Emotional hooks
- Link is ALWAYS in first comment - mention this at the end
Structure options:
- Hook โ Story โ Insight โ CTA โ "ืงืืฉืืจ ืืชืืืื ืืจืืฉืื ื"
- Question โ Tension โ Resolution โ CTA โ "ืงืืฉืืจ ืืชืืืื ืืจืืฉืื ื"
- Confession โ Discovery โ Invitation โ "ืงืืฉืืจ ืืชืืืื ืืจืืฉืื ื"
- Myth-busting โ Truth โ Proof โ CTA โ "ืงืืฉืืจ ืืชืืืื ืืจืืฉืื ื"
Length: 3-8 sentences
WhatsApp Messages
Characteristics:
- Shorter, punchier
- Direct and to the point
- Emoji-friendly (but not overdone)
- Link included at bottom
- Easy to forward
Structure:
Hook โ Key benefit โ Details โ Link
Length: 2-5 sentences + link
Story Posts (Instagram/Facebook)
Characteristics:
- Very short (1-2 sentences)
- Strong visual hook text
- Urgency or curiosity
- Swipe up / link in bio reference
Content Angles
Use variety of angles:
- Personal discovery - "ืืืืืชื ืืฉืื ืฉืืคื ืื ืืช ืืขืืืื..."
- Myth-busting - "ืืืื ืืืฉืืื ืฉ-AI ืื... ืืื..."
- Social proof - "ืืฉืืืข ืืืืจืื ืื ืืชื 10 ืคืจืืืงืืื..."
- Urgency - "ืืืจ ืื ื ืืืื ืืช ืื ืืคืขื ืืจืืฉืื ื..."
- Curiosity gap - "ืืฉ ืืฉืื ืฉืจืฆืืชื ืืกืคืจ ืืื..."
- Contrarian - "ืื ื ืื ืืืืจ ืืกืคืจ ืืื ืืช ืื..."
- Confession - "ืื ื ืฆืจืื ืืืืืืช ืืืฉืื..."
- Question - "ืื ืืืืชื ืขืืฉืื ืขื 10x ืืื ืคื ืื?"
- Behind the scenes - "ืืื ื ืจืื ืืฉืืืข ืฉืื..."
- FOMO - "ืืื ืฉืืืืขื ืืืจ ืืืื ื ืืื..."
Workshop Details to Include
Always include relevant details:
- What: ืฉื ืืกืื ื ืื ืืฉื
- When: ืชืืจืื ืืฉืขื
- Where: ืคืืืคืืจืื (Zoom)
- Price: ืืืืจ (ืื ืจืืืื ืื)
- CTA: ืืืื ื ืืืฆืืจืฃ
Output Format
Generate copy in markdown format:
## Facebook Posts
### Post 1 - [Angle name]
[Content]
ืงืืฉืืจ ืืืฆืืจืคืืช ืืชืืืื ืืจืืฉืื ื ๐
---
### Post 2 - [Angle name]
...
## WhatsApp Messages
### Message 1 - [Angle name]
[Content]
๐ ืืืฆืืจืคืืช: [link]
---
Important Rules
- Be authentic - Write as yourself, not as a marketer
- Create variety - Each post should feel different
- Avoid clichรฉs - No "ืฉืื ื ืื ืืช ืืืืื" without context
- Include specifics - Numbers, examples, details
- End with clear CTA - Always tell them what to do next
- Save to workshop - All content saved to workshop's marketing.md file
Templates
See references/templates.md for proven post templates based on aviz's writing style.
| Template | Energy | Best For |
|---|
big-announcement | High | Launches, major reveals |
When writing, consider which template fits the situation and follow its structure.