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Use when designing engagement surveys, pulse surveys, or listening systems — covers question selection, cadence, anonymity, and closing the loop.
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Based on SOC occupation classification
| name | engagement-survey-design |
| description | Use when designing engagement surveys, pulse surveys, or listening systems — covers question selection, cadence, anonymity, and closing the loop. |
A survey is a tool. A listening system is the practice of asking the right questions, at the right cadence, with protections that make truth-telling safe, interpreting honestly, acting on findings, and closing the loop.
Vendors sell surveys. Consultants build listening systems.
| Cadence | Purpose |
|---|---|
| Annual full-engagement | Comprehensive read; benchmarking; trend |
| Pulse (quarterly) | Track key metrics between annuals |
| Onboarding (Day 7/30/90/365) | New hire experience |
| Exit | Why people leave |
| Stay | Why people stay or might leave (predictive) |
Always-on sentiment monitoring (passive Slack analysis, etc.) is increasingly available. Default position: skeptical. Surveillance frames feel different from listening.
Avoid: vendor-default 60-item bank; generic "I have a best friend at work"; aspirational items nobody could disagree with.
Prefer: questions tied to outcomes the company can act on.
Core constructs to consider:
Edmondson's psychological safety items (paraphrased):
Targets:
Look for:
Be cautious about:
The single biggest predictor of program longevity:
Skipping step 3 or 4 destroys the program faster than anything else.
At scale, team-level results enable manager accountability:
Watch for: managers who pressure their team to score them well destroy the signal.
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