Critique a screen's brand consistency against mood.md, voice.md, and tokens.md.
Critique a screen's composition — balance, whitespace, rhythm, and gestalt principles.
Critique a screen's typography — scale usage, readability, consistency, and token compliance.
Critique a screen's visual hierarchy — entry point, eye flow, weight distribution, and emphasis.
Identify, categorize, and prioritize accumulated design inconsistencies and structural problems across a product.
Communicate design's contribution to business and user outcomes in terms that resonate with stakeholders.
Build and maintain a research repository that makes findings findable, reusable, and cumulative across the organization.
Design surveys that collect reliable, unbiased quantitative data to validate hypotheses and measure user attitudes at scale.