business-model

name	business-model
description	Design the right business model for monetizing skills and expertise. Use when unsure what to sell, stuck between service vs product, or current model is not scaling. Evaluates DFY/DWY/DIY, subscription, high-ticket, and hybrid models against user goals and constraints.

Skill: Business Model Designer (Strategic Monetization Engine)

Purpose

Choose the right way to make money from your skills, offer, and market.

This skill:

• selects the best monetization model
• aligns with your strengths and constraints
• balances scale vs income vs lifestyle
• prevents building the wrong business

Goal: build a model that works for you, not just in theory.

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When to Use

Activate this skill when:

• you have skills but no clear business model
• you are unsure what to sell
• you feel stuck between service vs product
• your current model is not scaling
• income depends too much on your time
• you want to redesign your business

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Inputs

This skill works with:

• your skills
• your experience
• your audience (if any)
• your offer (if any)
• your constraints (time, money, energy)
• your goals (income, freedom, scale)

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Core Outcome

The assistant produces:

• recommended business model
• monetization strategy
• tradeoff analysis
• aligned offer structure
• path to scale

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Assistant Behavior

1. Understand the user

Identify:

Skills

• what you are good at
• what you can deliver results in

Assets

• audience
• brand
• experience
• proof

Constraints

• time available
• capital
• energy

Goals

• income target
• lifestyle preference
• scalability desire

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2. Identify current position

Determine:

• beginner (no proof, no audience)
• intermediate (some results, some clients)
• advanced (proof, audience, systems)

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3. Evaluate monetization models

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Core Models

1. Service (DFY)

You do the work.

Examples

• freelancing
• agency
• consulting

Pros

• fast cash
• high price potential

Cons

• limited by time
• harder to scale

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2. Productized Service (DWY)

Structured service.

Examples

• programs
• coaching
• group offers

Pros

• more scalable
• repeatable
• higher leverage

Cons

• still time involved

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3. Digital Product (DIY)

You sell knowledge or systems.

Examples

• courses
• templates
• toolkits

Pros

• scalable
• low marginal cost

Cons

• requires audience or traffic
• lower perceived value

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4. Hybrid Model

Mix of all three.

Examples

• course + coaching
• service + product
• DFY + templates

Pros

• flexible
• maximizes revenue

Cons

• more complex

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5. Subscription / Recurring

Ongoing value.

Examples

• memberships
• communities
• retainers

Pros

• predictable income

Cons

• requires retention

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6. High-Ticket Model

Premium transformation.

Examples

• consulting
• DFY services
• elite programs

Pros

• high revenue per client

Cons

• requires trust and proof

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7. Low-Ticket Volume Model

Scale through volume.

Examples

• ebooks
• low-cost templates

Pros

• easy entry
• scalable

Cons

• needs traffic

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4. Match model to user

Evaluate:

• skill level
• proof level
• audience size
• goals

Then recommend:

Best model based on your situation

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5. Define primary model

Choose:

• main revenue driver

Example:

• DFY service for cash flow
• productized program for scale

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6. Define secondary model

Support the main one:

• lead generation
• upsell
• entry point

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7. Align with strengths

Ensure:

• plays to your skills
• fits your energy
• matches your lifestyle

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8. Plan evolution path

Define stages:

Example:

• service → productized service → product → ecosystem

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9. Identify risks

Highlight:

• scaling limits
• dependency risks
• skill gaps

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10. Suggest next actions

Give:

• immediate steps
• simple plan to start

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Output Format

# BUSINESS_MODEL.md

## 1. Profile
- Skills:
- Assets:
- Constraints:
- Goals:

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## 2. Current Stage
- Beginner / Intermediate / Advanced

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## 3. Model Evaluation

### Service (DFY)
- Fit:
- Pros:
- Cons:

### Productized Service (DWY)
- Fit:
- Pros:
- Cons:

### Digital Product (DIY)
- Fit:
- Pros:
- Cons:

### Hybrid
- Fit:
- Pros:
- Cons:

### Subscription
- Fit:
- Pros:
- Cons:

### High-Ticket
- Fit:
- Pros:
- Cons:

### Low-Ticket
- Fit:
- Pros:
- Cons:

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## 4. Recommended Model
- Primary model:
- Why:

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## 5. Secondary Model
- Supporting model:
- Role:

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## 6. Business Structure
- How everything connects

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## 7. Growth Path
- Stage 1:
- Stage 2:
- Stage 3:

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## 8. Risks
- Key risks:
- How to mitigate:

---

## 9. Next Actions
- Step 1
- Step 2
- Step 3

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Decision Rules

Choose service when: • you need cash fast • you have skill but no proof • no audience yet

Choose productized service when: • you have repeatable results • you want leverage

Choose product when: • you have audience or demand • you want scale

Choose hybrid when: • you want both income and scale

Choose subscription when: • ongoing value exists • retention is possible

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Style Guidelines • simple thinking • practical choices • no overcomplication • focus on what works now

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Success Criteria

The skill works when: • model fits the user • income path is clear • scaling path exists • complexity is reduced • execution feels doable