| name | content-calendar |
| description | Build an editorial content calendar for an influencer campaign. Use when planning multi-post campaigns, coordinating creator publishing schedules, or mapping content to the customer journey. |
Content Calendar Builder
Build a content calendar for: $ARGUMENTS
Content Calendar
Campaign Parameters
| Parameter | Value |
|---|
| Campaign name | |
| Flight dates | ___ to ___ |
| Platforms | |
| Total deliverables | |
| Number of creators | |
| Posting cadence | |
Content Pillars
Map each post to a strategic pillar:
| Pillar | Purpose | % of Content |
|---|
| Awareness | Top-funnel, discovery, hooks | |
| Education | Feature demos, how-tos, explainers | |
| Social proof | Reviews, testimonials, results | |
| Conversion | Offer-driven, promo code, CTA-heavy | |
| Community | UGC reposts, engagement, BTS | |
Calendar Grid
Week 1: //___ – //___
| Day | Creator | Platform | Format | Pillar | Topic / Hook | Status |
|---|
| Mon | | | | | | 🔲 |
| Tue | | | | | | 🔲 |
| Wed | | | | | | 🔲 |
| Thu | | | | | | 🔲 |
| Fri | | | | | | 🔲 |
| Sat | | | | | | 🔲 |
| Sun | | | | | | 🔲 |
Duplicate this week block for each campaign week.
Status Legend
- 🔲 Planned
- ✏️ Brief sent
- 📝 Draft received
- 🔄 Revisions requested
- ✅ Approved
- 📢 Published
- ❌ Cancelled / Replaced
Timing Strategy
Best posting windows (adjust by platform/audience):
| Platform | Primary window | Secondary window | Avoid |
|---|
| Instagram | | | |
| TikTok | | | |
| YouTube | | | |
| Twitter/X | | | |
| LinkedIn | | | |
Key dates to map around:
- Tentpole events / holidays:
- Product launches / drops:
- Competitor activity windows:
- Internal blockers (legal review, product availability):
Creator Posting Sequence
Define the strategic order of creator posts:
| Sequence | Creator | Role | Rationale |
|---|
| 1st | | Teaser / hype builder | Sets the narrative |
| 2nd | | Authority / education | Builds credibility |
| 3rd | | Mass reach | Amplifies awareness |
| 4th+ | | Social proof / conversion | Drives action |
Coordinated Moments
Plan any synchronised posting bursts:
| Moment | Date/Time | Creators involved | Hashtag | Goal |
|---|
| Launch burst | | | | |
| Mid-campaign push | | | | |
| Final CTA wave | | | | |
Cross-Platform Repurposing Map
| Original content | Repurposed to | Format change | Owner | Timeline |
|---|
| TikTok video | Instagram Reel | Re-export 9:16 | | Same day |
| YouTube long-form | TikTok clips (×3) | Cut to 30-60s | | +1 day |
| Instagram Story | Twitter/X thread | Screenshot + text | | +1 day |
| Creator UGC | Brand paid ad | Ad overlay + CTA | | +3 days |
Notes
- Draft review SLA: ___ business days
- Max revisions per deliverable: ___
- Backup creator / contingency plan: ___
- Real-time adjustments trigger: If performance < ___ by day ___, then ___
