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campaign-postmortem

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Aktualisiert15. Februar 2026 um 01:08

Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.

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bivex/bp-influence

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Verwandte BerufeSOC

Basierend auf der SOC-Berufsklassifikation

Marktforschungsanalysten und MarketingspezialistenWirtschafts- und Finanzberufe·SOC 13-1161

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name	campaign-postmortem
description	Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.

Post-Campaign Analysis Report

Analyse the completed campaign: $ARGUMENTS

Report Structure

Executive Summary

3-sentence overview: objective, outcome, key learning
Overall verdict: 🟢 Exceeded / 🟡 Met / 🔴 Missed targets

Campaign Recap

Field	Value
Campaign name
Dates
Objective
Total budget
Actual spend
Creators activated
Platforms
Content pieces delivered

Performance vs. Targets

KPI	Target	Actual	% of Target	Verdict
Reach				🟢/🟡/🔴
Impressions
Engagement rate
Clicks / traffic
Conversions
EMV
CPM
CPE
CPA
ROI

Creator Performance Ranking

Rank all creators by composite score (engagement + reach + content quality + brand alignment):

Rank	Creator	Platform	Tier	Reach	Eng. Rate	Conversions	Score	Rebook?
1								✅/❌

Top-Performing Content

Which pieces performed best and why?
Common patterns in high-performing content (format, hook, CTA, timing)
Content that underperformed and hypotheses why

Platform Performance

Platform	Reach	Eng. Rate	CPC	CPA	Notes

What Worked Well

What Didn't Work

(Issue → Root cause → Impact)

Operational Learnings

Brief quality: Did creators understand what was needed?
Timeline: Were milestones hit?
Approval process: How many rounds? Bottlenecks?
Creator communication: Any issues?
Payment: On-time and accurate?

Recommendations for Next Campaign

Repeat: (tactics to keep)
Refine: (tactics to improve)
Remove: (tactics to stop)
Test: (new tactics to try)

Budget Reconciliation

Line Item	Budgeted	Actual	Variance	Notes
Creator fees
Product/gifting
Paid amplification
Tools/platforms
Total