campaign-brief

# Campaign Brief Generator Create a comprehensive influencer campaign brief for: **$ARGUMENTS** ## Brief Structure Fill in every section below. Ask clarifying questions only if critical information is truly missing — otherwise make smart assumptions and flag them. ### 1. Campaign Overview - **Campaign name**: (memorable, internal-facing) - **Brand / Product**: - **Campaign objective**: (awareness / consideration / conversion / loyalty) - **Key message**: (one sentence the audience should take away) - **Campaign period**: (start → end, including lead time) ### 2. Target Audience - **Primary persona**: age, gender, location, interests, pain points - **Secondary persona** (if any) - **Platforms where they spend time** - **Content formats they engage with most** ### 3. Creator Strategy - **Tier mix**: Nano / Micro / Mid / Macro / Mega — how many of each and why - **Niche focus**: (e.g., skincare, fitness, parenting, tech) - **Must-have creator attributes**: (authenticity markers, aesthetic, values) - **Exclusions**: (competitor affiliations, brand-safety red lines) ### 4. Platform & Format | Platform | Format | Quantity per creator | Specs | |----------|--------|---------------------|-------| | TikTok | | | | | Instagram | | | | | YouTube | | | | | Other | | | | ### 5. Content Direction - **Tone**: (e.g., educational, aspirational, humorous, raw/authentic) - **Must-include**: (product shots, key phrases, hashtags, links, discount codes) - **Must-avoid**: (competitor mentions, claims, sensitive topics) - **Creative freedom level**: Low (scripted) / Medium (guided) / High (concept only) ### 6. Campaign Mechanics - **Type**: Gifting / Paid / Affiliate / Ambassador / Co-creation / Hybrid - **Creator deliverables**: (posts, stories, reels, videos — exact counts) - **Brand deliverables to creators**: (product, assets, talking points, promo codes) - **Approval process**: (rounds, turnaround time, who approves) ### 7. Timeline | Milestone | Date | Owner | |-----------|------|-------| | Brief finalised | | | | Creator shortlist approved | | | | Outreach complete | | | | Contracts signed | | | | Product shipped to creators | | | | Content drafts due | | | | Content approval | | | | Go-live window opens | | | | Go-live window closes | | | | Reporting due | | | ### 8. Budget - **Total budget**: - **Creator fees**: (breakdown by tier) - **Product/gifting costs**: - **Paid amplification**: - **Platform/tool fees**: - **Contingency** (10%): ### 9. Measurement - **Primary KPIs**: (max 3) - **Secondary KPIs**: - **Benchmarks**: (what "good" looks like for this campaign type) - **Reporting cadence**: (real-time / weekly / post-campaign) - **Attribution method**: (UTMs, promo codes, affiliate links, brand lift study) ### 10. Legal & Compliance - **Disclosure requirements**: (#ad, paid partnership tag, etc.) - **Usage rights**: (duration, channels, modifications) - **Exclusivity period**: - **Key contract clauses**: