| name | content-repurposer |
| description | Take a long-form asset (blog post, webinar, podcast, LinkedIn article) and generate 10+ derivative pieces ready to publish: LinkedIn posts, tweets/X threads, email snippets, short-form hooks, and pull-quotes. Pure reasoning skill — no scripts, no scraping. Use when a founder or marketer has created one piece of content and needs to distribute it across multiple channels without writing each variant from scratch.
|
| tags | ["content"] |
Content Repurposer
Pure reasoning skill. Takes one long-form asset and fans it out into 10+ channel-specific derivative pieces — all aligned to the author's brand voice.
When to Use
- "Turn this blog post into LinkedIn content"
- "Repurpose this webinar into tweets and an email"
- "I have a podcast episode, help me get more mileage from it"
- "Turn this into posts I can schedule for the next two weeks"
Phase 0: Intake
Ask all questions at once, organized clearly. Keep it fast — this skill should feel frictionless.
Source Content
- Paste the content OR share the URL (blog post, LinkedIn article, transcript, etc.)
- What is the core insight or argument of this piece? (Summarize in 1-2 sentences)
Author Context
- Who is the author? (Title, company, area of expertise)
- What is their tone? (Casual/direct, professional, storytelling, data-driven — or share a sample post)
- Who is the audience? (ICP title, industry, stage)
Output Preferences
- Which channels do you want output for? (LinkedIn, Twitter/X, email snippet, or all three — default: all)
- Any specific hooks, stats, or quotes from the piece that must be included?
Phase 1: Extract Source Intelligence
Before writing any variants, extract the following from the source content:
- Core thesis — The single most important claim or insight
- Top 3 supporting points — Evidence, examples, or sub-arguments
- Best data/stats — Numbers, percentages, benchmarks
- Best quotes — 2-3 pull-quote candidates
- Contrarian angle — What conventional wisdom does this challenge?
- Specific examples — Named companies, people, tools, events
- Emotional hook — The frustration, aspiration, or fear this piece speaks to
Phase 2: Generate Derivative Pieces
LinkedIn Posts (generate 4-5 variants)
| Type | Structure | Length |
|---|
| Insight post | Hook → 3 supporting points → CTA | 150-300 words |
| Listicle | Hook → numbered list (5-10 items) → close | 200-350 words |
| Contrarian take | Unpopular opinion → why → evidence → implication | 100-200 words |
| Personal story | Situation → problem → turning point → lesson | 150-250 words |
| Data post | Stat hook → context → implication → question | 80-150 words |
LinkedIn formatting rules:
- First line must hook without finishing the sentence (forces "see more")
- Use line breaks liberally — one idea per line for scanability
- No bullet points in first 3 lines
- End with a question or call to reflect — not a CTA to buy
- Emojis optional — match the author's existing style
Twitter/X Thread (generate 1-2 threads)
- Thread length: 5-8 tweets
- Tweet 1: The payoff, not the setup. State the insight directly.
- Tweets 2-6: One supporting point per tweet. Short, punchy.
- Tweet 7: Callback to tweet 1 with reframed conclusion
- Tweet 8 (optional): Soft CTA — "I wrote about this in depth: [link]"
Each tweet: max 240 chars. No jargon. End threads with the strongest line.
Email Snippet (generate 1-2 variants)
Format for use in newsletters, nurture sequences, or cold outreach PS lines.
| Type | Length | Use Case |
|---|
| Newsletter blurb | 80-120 words | Weekly digest, newsletter intro |
| PS line | 20-40 words | Cold email personalization layer |
Short-Form Hooks (generate 5-8 standalone hooks)
One-liner openings that work across contexts. Can be used to A/B test posts or as standalone comments.
Examples of good hooks:
- "Most [role]s get [topic] completely backwards."
- "The [thing everyone does] is why [bad outcome]."
- "[Number] years ago, [company/person] did [thing]. Here's what happened."
- "Unpopular opinion: [claim]."
- "The real reason [common problem] happens isn't [assumed cause]."
Pull-Quotes (generate 3-5)
Shareable quotes formatted for screenshots or image posts. Should stand alone without needing context.
Phase 3: Review & Deliver
Present outputs organized by channel:
## Source Summary
Core thesis: [1 sentence]
Top 3 points: [bullets]
## LinkedIn Posts
### Post 1 — [Type]
[Full post text]
### Post 2 — [Type]
[Full post text]
...
## Twitter/X Thread
Tweet 1: [text]
Tweet 2: [text]
...
## Email Snippets
### Newsletter Blurb
[text]
### PS Line Options
- [option 1]
- [option 2]
## Short-Form Hooks
1. [hook]
2. [hook]
...
## Pull-Quotes
> "[quote]"
> "[quote]"
Iteration Rules
- User picks their 2-3 favorite variants → refine only those
- Max 2 rounds of revision per channel
- If the author has existing posts to match, ask them to paste 1-2 examples before generating
Tools Required
None. Pure reasoning. Works with any LLM agent.
