setup-outreach-campaign

name	setup-outreach-campaign
version	1.0.0
description	End-to-end outreach campaign setup composite. Walks through ICP definition, signal source selection, outreach channel configuration, prospect list building, email/LinkedIn sequence drafting, and campaign launch. The one-stop orchestrator that replaces doing each step manually — go from "I want to run outreach" to a live campaign in a single session. Tool-agnostic — works with any signal source, contact finder, and outreach platform.
tags	["outreach","lead-generation"]
graph	{"provides":["outreach-campaign-config","qualified-prospect-list","personalized-email-sequences","campaign-export"],"requires":["your-company-context"],"connects_to":[{"skill":"cold-email-outreach","when":"User selects email as outreach channel","passes":"qualified-prospect-list, personalized-email-sequences"},{"skill":"linkedin-outreach","when":"User selects LinkedIn as outreach channel","passes":"qualified-prospect-list"},{"skill":"hiring-signal-outreach","when":"User selects hiring signals as a source","passes":"company-list, your-company-context"},{"skill":"funding-signal-outreach","when":"User selects funding signals as a source","passes":"company-list, your-company-context"},{"skill":"news-signal-outreach","when":"User selects news signals as a source","passes":"company-list, your-company-context"},{"skill":"leadership-change-outreach","when":"User selects leadership change signals as a source","passes":"company-list, your-company-context"},{"skill":"champion-move-outreach","when":"User selects champion tracking as a source","passes":"people-list, your-company-context"}],"capabilities":["web-search","contact-finding","email-drafting","campaign-export"]}

Setup Outreach Campaign

The single entry point for launching an outbound campaign from scratch. Instead of manually configuring ICP definitions, picking signal sources, finding contacts, and drafting sequences across multiple skills — this composite walks through the entire process in one session and wires up the right downstream skills automatically.

Why this exists: Most users don't know which signal composite to start with. They just know "I want to run outreach." This skill asks the right questions, picks the right approach, builds the prospect list, drafts the sequences, and hands off to the outreach tool — all in one flow.

When to Auto-Load

Load this composite when:

• User says "set up an outreach campaign", "launch outbound", "build a campaign", "I want to start doing outreach"
• User wants to go from zero to a running outreach campaign in one session
• User has a new product/company and needs to define ICP + build their first campaign
• User says "help me find and reach out to prospects"

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Step 0: Company Context & ICP Definition

Purpose: Understand what the user sells, who they sell to, and what makes a good prospect. This is the foundation everything else builds on.

Questions to Collect

Your Product

Question	Purpose	Stored As
What does your company do? (1-2 sentences)	Core positioning for outreach	company_description
What problem do you solve?	Email hook — the pain point you address	pain_point
What's your product category?	Signal matching	product_category
Name 2-3 proof points (customers, metrics, case studies)	Credibility in outreach	proof_points
What's your key differentiator vs. alternatives?	Competitive angle	differentiator

Your ICP

Question	Purpose	Stored As
What job titles do you sell to? (decision makers)	Contact finding + email angle	buyer_titles
What job titles champion your product internally?