| name | audience-profiles |
| description | Deep audience personas for fine art photography buyers. Feeds product descriptions, gallery curation, and emotional-hook-test calibration. |
| version | 1.0.0 |
Audience Profiles — Who Buys Fine Art Prints
Know who's looking before you write what they'll read.
Personas
1. The Home Decorator
Who: Designing a room around a feeling. Looking for the right piece for a specific wall.
Needs: Size guidance, room mockups, color palette compatibility
Language: "Would this work in a living room?" "What size for above a sofa?"
2. The Nature Lover
Who: Feels something in front of landscapes. Wants to live with the image, not just see it.
Needs: The story behind the shot, the moment, the feeling
Language: "Where was this taken?" "I've been there" "This reminds me of..."
3. The Gift Buyer
Who: Shopping for someone else. Needs confidence that it's a good gift.
Needs: Gift-worthy presentation, shipping reliability, return policy
Language: "Is this a good gift for..." "Does it come ready to hang?"
4. The Art Collector
Who: Buys art regularly. Knows quality. Wants to know about the artist.
Needs: Artist bio, edition info, print quality details, archival specs
Language: "Limited edition?" "What paper/ink?" "Signed?"
Using Personas
The emotional-hook-test evaluates whether a page makes a viewer feel drawn in, trusting, and ready to act. These personas tell you which viewer you're testing for.
Soli Deo Gloria
