sponsorship-and-revenue

name	sponsorship-and-revenue
description	Sponsorship and revenue: define tiers by delivered value, build the prospectus, sell against value not logos, and fulfill every promise (placement, leads, speaking slot) with a checklist and proof of delivery so sponsors renew.

Sponsorship & Revenue

Sponsorship is a fulfilled promise, not a logo on a slide. Sell value, deliver value, prove value.

Tiering by value

Tier	Sells (deliverables)	Fulfillment proof
Title / Platinum	Top placement, keynote/speaking slot, lead list, branded moment	Photos, lead CSV, recording, placement screenshots
Gold	Booth, session, logo on key surfaces, lead scan	Booth photo, scan export, surface audit
Silver / Community	Logo, mention, attendee list opt-ins	Surface audit, mention log

The three steps

1. Sell the value. A prospectus that states what each tier delivers, not just where the logo goes. Price against goal-relevant value (audience, leads, exposure).
2. Deliver the value. A fulfillment checklist per sponsor — every promised deliverable, with an owner and a due date relative to the event.
3. Prove the value. Capture evidence of each deliverable (leads, placement, attendance) — the renewal conversation runs on proof.

Anti-patterns

• Sponsorship sold as "a logo" with no defined deliverables.
• Promises sold and never fulfilled (the fastest way to lose a sponsor).
• No proof captured, so renewal is a guess.

The tier strategy originates with event-strategist; selling and fulfilling is here. Tie deliverables back to the budget's break-even in ../design-event-plan-and-budget/SKILL.md. Traverse the sponsorship-tier tree in ../../knowledge/event-management-decision-trees.md.