content-engine

name	content-engine
description	Run content as a system — brief against search intent, build topic clusters around pillar pages, plan distribution, and measure leading vs lagging signals. Reach for this on a content-strategy or SEO-content question.

Skill: Content engine

Content is a system, not a stream of posts (knowledge/content-marketing-engine.md). Brief against intent, cluster around pillars, measure leading signals.

Step 1 — Brief against an intent

No piece without a target search intent / job-to-be-done, funnel stage, angle, and CTA. No intent → no brief → it orphans.

Step 2 — Place it in a cluster

Fits a cluster, or warrants a new pillar page? Traverse the prioritization tree. Defer orphan one-offs.

Step 3 — Wire internal links

Bidirectional pillar ↔ cluster links. An unlinked page is invisible to crawlers and readers.

Step 4 — Distribute & measure

Owned/earned/paid distribution per piece; steer on leading signals (rankings, engagement, content-to-signup), judge on lagging contribution (influenced pipeline) — name the attribution model (§3 #2, §3 #4).

Output

A content plan: brief, cluster/pillar placement, internal-link map, distribution per channel, and the leading + lagging metrics. External benchmarks dated or marked [unverified] (§3 #8).

Reference

• ../../knowledge/content-marketing-engine.md — full doc + decision tree.