product-strategy

name	product-strategy
version	2.0.0
description	Master product strategy, market analysis, competitive positioning, and long-term product vision. Define business models and craft go-to-market strategies that drive success.
sasmp_version	1.3.0
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Product Strategy & Vision Skill

Master the art of strategic product thinking. Define winning market positions, identify opportunities, and create compelling visions that guide your entire organization.

Part 1: Market Analysis Framework

Market Definition

TAM (Total Addressable Market)

• Total revenue opportunity in your market
• Definition: All potential customers who need your solution
• Calculation: (Target customer base) × (avg. contract value)
• Example: B2B SaaS for small business = 5M SMBs × $5K = $25B TAM

SAM (Serviceable Available Market)

• Market you can realistically capture
• Definition: Segments you can reach with your go-to-market
• Usually 5-20% of TAM
• More useful for planning

SOM (Serviceable Obtainable Market)

• Realistic market share in first 3-5 years
• Definition: What you can actually win with realistic execution
• Usually 1-5% of SAM
• Use for revenue projections

Competitive Landscape

Direct Competitors

• Products serving same customer with same use case
• Examples: Slack vs Teams, Figma vs Adobe XD

Indirect Competitors

• Solutions to same problem, different approach
• Examples: Slack vs email, Google Forms vs Typeform

Alternative Solutions

• Build in-house, spreadsheets, manual processes
• Often biggest competitor for new categories

Analyze Each:

• Product capabilities matrix
• Pricing and positioning
• Target customer segment
• Go-to-market approach
• Strengths and weaknesses
• Market share and growth
• Recent funding/momentum

Market Trends & Timing

Questions to Answer:

• Is the market growing or shrinking?
• What's driving growth?
• Are there macroeconomic tailwinds?
• What regulatory changes are coming?
• Is technology making solutions possible now?
• Are buyers ready to adopt?

Market Readiness

• Have customers already tried solutions?
• Are there early adopters?
• Is there pent-up demand?