| name | competitive-scout |
| description | Research competitors and produce a positioning + messaging comparison with content gaps, opportunities, threats, and a sales battlecard. Use when the user says "competitive analysis", "battlecard", "how do we compare to X", or is preparing for a launch/sales enablement. |
| status | wrapper |
| upstream | marketing:competitive-brief |
Competitive Scout (Acquisition Squad)
Wrapper around marketing:competitive-brief, shaped for growth-team use: positioning-gap maps, messaging ladder comparison, and ad-ready angle list.
Triggers
- "build a competitive brief"
- "battlecard for "
- "positioning gaps we can own"
- "what angles are they missing"
Inputs
- Your own positioning / homepage URL
- 2–5 competitor URLs + any public assets (decks, pricing pages, ad libraries)
- Sales team objection notes (optional but high-leverage)
Process
- Invoke upstream to generate the positioning + messaging comparison.
- Extract 3 angles competitors do NOT claim — handed to Paid Ads Generator as hook candidates.
- Write a 1-page battlecard — who they are, when they beat us, when we beat them, 3 objection responses.
- Flag threats — any competitor move in last 90 days that changes the landscape.
Output artifacts
competitive-brief.md — the full analysisbattlecard.md — 1-page sales toolunclaimed-angles.md — feed into Paid Ads Generator
Handoff
Unclaimed angles → Paid Ads Generator + Landing Page Optimizer.
Battlecard → sales team + used by Case Study Builder for framing.
