| name | paid-ads-generator |
| description | Generate paid ad variants (hook/body/CTA) for Meta, LinkedIn, Google, and X with an angle ladder and platform-aware formatting. Use when the user says "write ad copy", "generate ads for <platform>", "we need ad variants", "angle test", or is launching / refreshing a paid campaign. |
| status | new |
Paid Ads Generator (Acquisition Squad)
Produces ad creative at the variant level — multiple angles × platforms × audiences — in one run, with an angle ladder so you can test hypotheses instead of random copy.
Triggers
- "write ad copy for "
- "generate Meta / LinkedIn / Google ads"
- "angle test for "
- "we need 20 ad variants"
- "refresh our creative"
Inputs required
Ask for each (or infer from context):
- Product / offer — what is being promoted, in one sentence
- ICP segment — from ICP Researcher (role, firmographics, pain)
- Platforms — Meta, LinkedIn, Google Search, Google Display, X, TikTok
- Unclaimed angles — from Competitive Scout (optional but high-leverage)
- Funnel stage — cold / warm / retargeting
- Brand voice — tone sample or link to brand-review guidelines
- Claims to avoid — legal/compliance no-go list
- Desired count — default 20 variants (5 angles × 4 platforms)
Process
Step 1 — Build the angle ladder (5 angles)
Every campaign gets 5 angles laddered from direct to lateral:
| Angle | Hook template |
|---|
| Pain-amplification | "If you're still , you're losing ." |
| Benefit-forward | "Here's how to without ." |
| Proof / social | " teams at use this for ." |
| Contrarian | "Everyone says . It's wrong. Here's what works." |
| Story / curiosity | "I spent on . Here's what I learned." |
Pick angles that best match the ICP's current belief state (from ICP Researcher).
Step 2 — Generate per-platform variants
For each angle × platform, produce:
- Hook / first line — platform-specific character limit
- Body — benefit or story
- CTA — platform-native button text
- Visual brief — one sentence describing the static/video that should accompany
Platform constraints to respect:
- Meta: 40-char headline, 125-char primary text for most placements
- LinkedIn: 150-char intro, 600-char body sweet spot; B2B tone
- Google Search: 30-char headline × 3, 90-char description × 2
- Google Display: 5 headlines (30 char), 5 descriptions (90 char), 1 long headline (90 char)
- X: 280 chars including link
- TikTok: 100 chars, hook in first 3 seconds
Step 3 — Score each variant
Score on:
- Hook strength (does it stop the scroll in < 2 seconds?)
- Message-match (does it match the landing page?)
- Differentiation (is this claimable only by us?)
Keep variants scoring ≥ 7/10 on all three. Rewrite weak ones.
Step 4 — Output
Deliver a table with columns:
| Angle | Platform | Headline | Body | CTA | Visual brief | Audience | Notes |
And a short test plan: which variant is the control, which are the learning bets, and what each variant tests.
Output artifact
paid-ads-<campaign>.md + optionally paid-ads.xlsx for bulk upload templates.
Handoff
- Variants with message-match issues → Landing Page Optimizer to fix the page
- Test plan → A/B Test Designer to formalize sample size + stop rule
- Performance results → Performance Reporter
Example call
"Generate 20 ad variants for our ICP (mid-market RevOps leaders at 200–2000-person SaaS) for a webinar on closing the pipeline coverage gap. Platforms: Meta + LinkedIn. Use the 'everyone says more leads, it's coverage quality' angle from the competitive scout."
