| name | seo-keyword-intelligence |
| description | Keyword research, site audit, content-gap analysis, and a prioritized SEO action plan. Use when the user says "SEO audit", "keyword research", "find content gaps", "why isn't our site ranking", or is planning organic growth. |
| status | wrapper |
| upstream | marketing:seo-audit |
SEO & Keyword Intelligence (Acquisition Squad)
Wrapper. Delegates to marketing:seo-audit and adds growth-specific layering (pillar alignment + funnel-stage tagging).
Triggers
- "run an SEO audit"
- "find keywords we can rank for"
- "content gaps vs. competitor X"
- "prioritize our SEO backlog"
Inputs
- Domain URL
- 2–3 competitor domains
- List of ranking pages (optional — will crawl if missing)
- Your 3 content pillars (from Content Ideator or ICP)
Process
- Run the upstream audit → invoke
marketing:seo-audit for technical health, keyword opportunities, and content gaps.
- Tag every keyword with:
- Funnel stage (TOFU / MOFU / BOFU)
- Pillar (which of your 3 authority pillars it feeds)
- Intent (informational / navigational / commercial / transactional)
- Prioritize using the IG-score: Intent × Gap × Effort-inverse. Split into:
- Quick wins (< 4 weeks, existing pages)
- Strategic bets (new pillar content, > 90 days)
- Output a keyword map with owner + due date columns ready for Content Ideator to brief.
Output artifact
seo-plan.md + keyword-map.xlsx (via anthropic-skills:xlsx).
Handoff
Passes keyword briefs into Content Ideator. Flags technical issues to eng backlog.
