business-context

name	business-context
description	Provides Business Model Canvas, Value Proposition Canvas, and TAM/SAM/SOM market analysis frameworks. Use when assessing Viability risk, sizing markets, mapping value propositions, conducting competitive analysis, or identifying market gaps.

Business Context Analysis

Purpose

Select the business evidence and framework needed to change a current Opportunity, Value, or Viability decision.

When to Use Each Framework

Framework	Use When	Key Output
Business Model Canvas	Understanding or designing the business model	9-component business model map
Value Proposition Canvas	Designing value propositions that match user needs	Customer Profile + Value Map fit
Market Analysis	Understanding market size, competition, and trends	Market sizing, competitive positioning

Read only the selected reference. Extract evidence rather than reproducing the framework:

• references/business-model-canvas.md for business-model fit and Viability dependencies
• references/value-proposition-canvas.md for jobs, pains, gains, and Problem-Solution Fit
• references/market-analysis.md for market size, segmentation, competition, trends, or gaps

Key Principles

• Cite sources for market claims and label estimates or assumptions.
• Revalidate source age only when changed conditions can affect the current decision.
• Cross-check a claim when the decision depends on a contested estimate.
• Stop when additional business context cannot change the Opportunity or risk decision.