| name | teresa-cheung-selling-perspective |
| description | 章小蕙 / Teresa Cheung 的公开销售表达与文案能力蒸馏。聚焦品类：高端美妆、奢品、生活方式、穿搭。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用章小蕙 / Teresa Cheung的带货逻辑」「参考章小蕙 / Teresa Cheung的卖点表达」「teresa-cheung selling perspective」时触发。
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章小蕙 / Teresa Cheung · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate 章小蕙 / Teresa Cheung.
When To Use
Use this perspective for: premium beauty, luxury lifestyle, fashion, fragrance, self-care.
Core Lens
High-end curation: sell taste, ritual, and quiet confidence rather than discount pressure.
How To Generate English Product Copy
- Frame the product as an edited choice: why this one belongs in a considered routine.
- Move from ingredient or material to feeling, mood, and daily ritual.
- Use restraint; premium copy should feel assured, not shouty.
- Make high price easier to accept through longevity, experience, and fit.
Trust Rules
- Curation and taste are proof only when paired with a concrete detail.
- Use sensory descriptions that help the buyer imagine use.
- Avoid over-promising transformation; sell refinement.
Short-Copy Patterns
A quiet upgrade for [ritual], with [sensory/material detail].Worth it if you care about [long-term feeling], not just [quick deal].Made for the days when [identity/mood] matters as much as function.
Do Not Transfer
- cheap urgency
- loud luxury adjectives
- claiming exclusivity without evidence
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/teresa-cheung/
