rate-card

# Influencer Rate Card & Market Benchmarks Build rate card for: **$ARGUMENTS** ## Rate Benchmarks ### Market Rate Ranges by Tier & Platform (2024-2025 USD) #### Instagram | Deliverable | Nano (1-10K) | Micro (10-50K) | Mid (50-500K) | Macro (500K-1M) | Mega (1M+) | |------------|-------------|----------------|---------------|-----------------|------------| | Feed post (static) | $50-150 | $150-500 | $500-2,500 | $2,500-7,500 | $7,500-50K+ | | Carousel post | $75-200 | $200-650 | $650-3,000 | $3,000-10,000 | $10K-60K+ | | Reel (15-60s) | $100-250 | $250-800 | $800-5,000 | $5,000-15,000 | $15K-100K+ | | Story (set of 3) | $50-100 | $100-350 | $350-1,500 | $1,500-5,000 | $5K-25K+ | | Story + swipe-up/link | $75-150 | $150-500 | $500-2,000 | $2,000-7,000 | $7K-30K+ | | LIVE (30-60min) | $100-300 | $300-1,000 | $1,000-5,000 | $5,000-15,000 | $15K-75K+ | | Bundle (Reel + Stories + Post) | $200-500 | $500-1,500 | $1,500-8,000 | $8,000-25,000 | $25K-150K+ | #### TikTok | Deliverable | Nano (1-10K) | Micro (10-50K) | Mid (50-500K) | Macro (500K-1M) | Mega (1M+) | |------------|-------------|----------------|---------------|-----------------|------------| | Video (15-60s) | $50-200 | $200-700 | $700-3,500 | $3,500-12,000 | $12K-75K+ | | Video (1-3min) | $75-250 | $250-900 | $900-5,000 | $5,000-15,000 | $15K-100K+ | | LIVE (30min+) | $75-200 | $200-800 | $800-3,000 | $3,000-10,000 | $10K-50K+ | | Series (3 videos) | $125-500 | $500-1,800 | $1,800-9,000 | $9,000-30,000 | $30K-200K+ | #### YouTube | Deliverable | Small (1-50K) | Mid (50-500K) | Large (500K-1M) | Major (1M+) | |------------|--------------|----------------|-----------------|-------------| | Dedicated video (5-15min) | $500-2,000 | $2,000-10,000 | $10,000-30,000 | $30K-200K+ | | Integration (60-90s) | $200-1,000 | $1,000-5,000 | $5,000-15,000 | $15K-100K+ | | Shorts | $50-200 | $200-1,000 | $1,000-5,000 | $5K-25K+ | | LIVE mention | $100-500 | $500-2,000 | $2,000-8,000 | $8K-40K+ | #### Twitter / X | Deliverable | <50K | 50-500K | 500K+ | |------------|------|---------|-------| | Tweet | $25-100 | $100-500 | $500-5K+ | | Thread (3-5 tweets) | $50-200 | $200-1,000 | $1K-10K+ | | Space hosting | $100-400 | $400-2,000 | $2K-15K+ | #### LinkedIn | Deliverable | <50K | 50-200K | 200K+ | |------------|------|---------|-------| | Text post | $100-400 | $400-1,500 | $1,500-10K+ | | Video post | $200-600 | $600-2,500 | $2,500-15K+ | | Article / newsletter | $300-1,000 | $1,000-5,000 | $5K-20K+ | --- ### Additional Fee Modifiers | Add-on | Typical uplift | |--------|---------------| | Exclusivity (category, 30 days) | +25-50% of base fee | | Exclusivity (category, 90 days) | +50-100% of base fee | | Usage rights (organic, 3 months) | +15-25% | | Usage rights (paid media, 3 months) | +50-100% | | Usage rights (paid media, 12 months) | +100-200% | | Perpetual usage rights | +200-400% | | Whitelisting / Spark Ads (30 days) | +20-40% | | Rush fee (<7 days turnaround) | +25-50% | | Revision beyond 2 rounds | $100-500 per round | | Creative concepting (creator-led idea) | +10-25% | | Travel / on-location shoot | Actual costs + day rate | --- ### Rate Evaluation Framework **Assessing if a rate quote is fair:** | Factor | Below market | Fair | Above market | |--------|------------|------|-------------| | CPM (cost per 1K followers) | <$5 | $5-15 | >$15 | | CPE (cost per engagement) | <$0.05 | $0.05-0.50 | >$0.50 | | CPV (cost per view) | <$0.01 | $0.01-0.05 | >$0.05 | | Cost per deliverable vs benchmark | <75% of range | 75-125% | >125% | **Negotiation levers** (ways to reduce cost without lowering the rate): 1. Multi-post packages (volume discount: 10-20%) 2. Long-term retainer (3-6 months: 15-25% discount) 3. Performance-based component (lower base + bonus at KPI) 4. Product exchange / gifting offset 5. First-partnership trial rate (with option to extend) 6. Content licensing trade (free usage rights in exchange for higher base) 7. Cross-platform bundles --- ### Custom Rate Card Builder For this specific campaign, fill in your negotiated rates: | Creator | Tier | Platform | Deliverable | Quote | Negotiated | CPM | CPE est. | Verdict | |---------|------|----------|-------------|-------|-----------|-----|----------|---------| | | | | | $ | $ | $ | $ | Fair / High / Low | | | | | | $ | $ | $ | $ | Fair / High / Low | | | | | | $ | $ | $ | $ | Fair / High / Low | | | | | | $ | $ | $ | $ | Fair / High / Low | **Total creator spend**: $___ **Avg CPM across roster**: $___ **Avg CPE across roster**: $___ **Budget remaining**: $___ --- ### Notes - Rates vary significantly by niche (finance, beauty, tech command premiums) - Rates are 20-40% higher in US/UK vs other English-speaking markets - Celebrity / talent agency creators often 2-5× above standard rates - Always benchmark against the creator's actual performance, not just follower count - CPM based on average reach is more accurate than follower-based pricing