| name | rate-card |
| description | Market rate benchmarks and rate card builder for influencer partnerships. Use when negotiating creator fees, building budget estimates, or evaluating whether a quote is fair market value. |
Influencer Rate Card & Market Benchmarks
Build rate card for: $ARGUMENTS
Rate Benchmarks
Market Rate Ranges by Tier & Platform (2024-2025 USD)
Instagram
| Deliverable | Nano (1-10K) | Micro (10-50K) | Mid (50-500K) | Macro (500K-1M) | Mega (1M+) |
|---|
| Feed post (static) | $50-150 | $150-500 | $500-2,500 | $2,500-7,500 | $7,500-50K+ |
| Carousel post | $75-200 | $200-650 | $650-3,000 | $3,000-10,000 | $10K-60K+ |
| Reel (15-60s) | $100-250 | $250-800 | $800-5,000 | $5,000-15,000 | $15K-100K+ |
| Story (set of 3) | $50-100 | $100-350 | $350-1,500 | $1,500-5,000 | $5K-25K+ |
| Story + swipe-up/link | $75-150 | $150-500 | $500-2,000 | $2,000-7,000 | $7K-30K+ |
| LIVE (30-60min) | $100-300 | $300-1,000 | $1,000-5,000 | $5,000-15,000 | $15K-75K+ |
| Bundle (Reel + Stories + Post) | $200-500 | $500-1,500 | $1,500-8,000 | $8,000-25,000 | $25K-150K+ |
TikTok
| Deliverable | Nano (1-10K) | Micro (10-50K) | Mid (50-500K) | Macro (500K-1M) | Mega (1M+) |
|---|
| Video (15-60s) | $50-200 | $200-700 | $700-3,500 | $3,500-12,000 | $12K-75K+ |
| Video (1-3min) | $75-250 | $250-900 | $900-5,000 | $5,000-15,000 | $15K-100K+ |
| LIVE (30min+) | $75-200 | $200-800 | $800-3,000 | $3,000-10,000 | $10K-50K+ |
| Series (3 videos) | $125-500 | $500-1,800 | $1,800-9,000 | $9,000-30,000 | $30K-200K+ |
YouTube
| Deliverable | Small (1-50K) | Mid (50-500K) | Large (500K-1M) | Major (1M+) |
|---|
| Dedicated video (5-15min) | $500-2,000 | $2,000-10,000 | $10,000-30,000 | $30K-200K+ |
| Integration (60-90s) | $200-1,000 | $1,000-5,000 | $5,000-15,000 | $15K-100K+ |
| Shorts | $50-200 | $200-1,000 | $1,000-5,000 | $5K-25K+ |
| LIVE mention | $100-500 | $500-2,000 | $2,000-8,000 | $8K-40K+ |
Twitter / X
| Deliverable | <50K | 50-500K | 500K+ |
|---|
| Tweet | $25-100 | $100-500 | $500-5K+ |
| Thread (3-5 tweets) | $50-200 | $200-1,000 | $1K-10K+ |
| Space hosting | $100-400 | $400-2,000 | $2K-15K+ |
LinkedIn
| Deliverable | <50K | 50-200K | 200K+ |
|---|
| Text post | $100-400 | $400-1,500 | $1,500-10K+ |
| Video post | $200-600 | $600-2,500 | $2,500-15K+ |
| Article / newsletter | $300-1,000 | $1,000-5,000 | $5K-20K+ |
Additional Fee Modifiers
| Add-on | Typical uplift |
|---|
| Exclusivity (category, 30 days) | +25-50% of base fee |
| Exclusivity (category, 90 days) | +50-100% of base fee |
| Usage rights (organic, 3 months) | +15-25% |
| Usage rights (paid media, 3 months) | +50-100% |
| Usage rights (paid media, 12 months) | +100-200% |
| Perpetual usage rights | +200-400% |
| Whitelisting / Spark Ads (30 days) | +20-40% |
| Rush fee (<7 days turnaround) | +25-50% |
| Revision beyond 2 rounds | $100-500 per round |
| Creative concepting (creator-led idea) | +10-25% |
| Travel / on-location shoot | Actual costs + day rate |
Rate Evaluation Framework
Assessing if a rate quote is fair:
| Factor | Below market | Fair | Above market |
|---|
| CPM (cost per 1K followers) | <$5 | $5-15 | >$15 |
| CPE (cost per engagement) | <$0.05 | $0.05-0.50 | >$0.50 |
| CPV (cost per view) | <$0.01 | $0.01-0.05 | >$0.05 |
| Cost per deliverable vs benchmark | <75% of range | 75-125% | >125% |
Negotiation levers (ways to reduce cost without lowering the rate):
- Multi-post packages (volume discount: 10-20%)
- Long-term retainer (3-6 months: 15-25% discount)
- Performance-based component (lower base + bonus at KPI)
- Product exchange / gifting offset
- First-partnership trial rate (with option to extend)
- Content licensing trade (free usage rights in exchange for higher base)
- Cross-platform bundles
Custom Rate Card Builder
For this specific campaign, fill in your negotiated rates:
| Creator | Tier | Platform | Deliverable | Quote | Negotiated | CPM | CPE est. | Verdict |
|---|
| | | | $ | $ | $ | $ | Fair / High / Low |
| | | | $ | $ | $ | $ | Fair / High / Low |
| | | | $ | $ | $ | $ | Fair / High / Low |
| | | | $ | $ | $ | $ | Fair / High / Low |
Total creator spend: $___
Avg CPM across roster: $___
Avg CPE across roster: $___
Budget remaining: $___
Notes
- Rates vary significantly by niche (finance, beauty, tech command premiums)
- Rates are 20-40% higher in US/UK vs other English-speaking markets
- Celebrity / talent agency creators often 2-5× above standard rates
- Always benchmark against the creator's actual performance, not just follower count
- CPM based on average reach is more accurate than follower-based pricing
