| name | hormozi-leads |
| description | This skill should be used when the user asks for more qualified leads, better acquisition, more inbound, lead-channel diagnosis, or help choosing and sequencing lead sources. |
Hormozi Leads
Diagnose acquisition bottlenecks and recommend lead-generation channels, lead magnets, CTAs, and lead-getter systems.
Use Cases
- We need more qualified leads
- Which acquisition channels should we use first?
- Why did our lead flow stall?
Primary Outputs
- acquisition constraint audit
- prioritized lead-channel plan
- CTA/lead-magnet map
- lead-getter mix
Hard Boundaries
- Not full ad production
- Not sales objection handling
- Not lead follow-up/show-rate systems
Composition
- Composes with:
hormozi-hooks, hormozi-goated-ads, hormozi-lead-nurture
- Preferred sequence: Use before hooks or ads when the core problem is lead volume or lead source quality.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- channel-scorecard
- lead-source-prioritizer
- cta-matrix
Trigger Examples
- We need more qualified leads
- Which acquisition channels should we use first?
- Why did our lead flow stall?
Non-Trigger Examples
- Fix our close rate
- Improve show rate after booking
