| name | hormozi-money-models |
| description | This skill should be used when the user asks to redesign how a business makes money, improve spend/speed/frequency of purchase, structure an ascension ladder, or map attraction, upsell, downsell, and continuity offers. |
Hormozi Money Models
Map and improve money models using attraction, upsell, downsell, and continuity architecture.
Use Cases
- How do we get customers to spend more money faster?
- Redesign our monetization stack
- What back-end offers should follow this front end?
Primary Outputs
- money-model map
- offer-sequence architecture
- monetization economics memo
- ascension ladder
Hard Boundaries
- Not one-off pricing optimization
- Not launch orchestration
- Not churn-only fixes without a broader model redesign
Composition
- Composes with:
hormozi-pricing, hormozi-customer-value, hormozi-offers
- Preferred sequence: Use when the bottleneck is the whole monetization system, not a single price or offer tweak.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- money-model-canvas
- offer-sequence-map
- economics-worksheet
Trigger Examples
- How do we get customers to spend more money faster?
- Redesign our monetization stack
- What back-end offers should follow this front end?
Non-Trigger Examples
- Write a price increase email
- What stage is this business in?
