content-calendar
Build an editorial content calendar for an influencer campaign. Use when planning multi-post campaigns, coordinating creator publishing schedules, or mapping content to the customer journey.
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- bivex/bp-influence
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- February 15, 2026 at 01:08
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- content-calendar
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- Build an editorial content calendar for an influencer campaign. Use when planning multi-post campaigns, coordinating creator publishing schedules, or mapping content to the customer journey.
# Content Calendar Builder
Build a content calendar for: **$ARGUMENTS**
## Content Calendar
### Campaign Parameters
| Parameter | Value |
|-----------|-------|
| Campaign name | |
| Flight dates | ___ to ___ |
| Platforms | |
| Total deliverables | |
| Number of creators | |
| Posting cadence | |
### Content Pillars
Map each post to a strategic pillar:
| Pillar | Purpose | % of Content |
|--------|---------|-------------|
| Awareness | Top-funnel, discovery, hooks | |
| Education | Feature demos, how-tos, explainers | |
| Social proof | Reviews, testimonials, results | |
| Conversion | Offer-driven, promo code, CTA-heavy | |
| Community | UGC reposts, engagement, BTS | |
### Calendar Grid
#### Week 1: ___/___/___ – ___/___/___
| Day | Creator | Platform | Format | Pillar | Topic / Hook | Status |
|-----|---------|----------|--------|--------|-------------|--------|
| Mon | | | | | | 🔲 |
| Tue | | | | | | 🔲 |
| Wed | | | | | | 🔲 |
| Thu | | | | | | 🔲 |
| Fri | | | | | | 🔲 |
| Sat | | | | | | 🔲 |
| Sun | | | | | | 🔲 |
*Duplicate this week block for each campaign week.*
### Status Legend
- 🔲 Planned
- ✏️ Brief sent
- 📝 Draft received
- 🔄 Revisions requested
- ✅ Approved
- 📢 Published
- ❌ Cancelled / Replaced
### Timing Strategy
**Best posting windows** (adjust by platform/audience):
| Platform | Primary window | Secondary window | Avoid |
|----------|---------------|------------------|-------|
| Instagram | | | |
| TikTok | | | |
| YouTube | | | |
| Twitter/X | | | |
| LinkedIn | | | |
**Key dates to map around**:
- Tentpole events / holidays:
- Product launches / drops:
- Competitor activity windows:
- Internal blockers (legal review, product availability):
### Creator Posting Sequence
Define the strategic order of creator posts:
| Sequence | Creator | Role | Rationale |
|----------|---------|------|-----------|
| 1st | | Teaser / hype builder | Sets the narrative |
| 2nd | | Authority / education | Builds credibility |
| 3rd | | Mass reach | Amplifies awareness |
| 4th+ | | Social proof / conversion | Drives action |
### Coordinated Moments
Plan any synchronised posting bursts:
| Moment | Date/Time | Creators involved | Hashtag | Goal |
|--------|-----------|-------------------|---------|------|
| Launch burst | | | | |
| Mid-campaign push | | | | |
| Final CTA wave | | | | |
### Cross-Platform Repurposing Map
| Original content | Repurposed to | Format change | Owner | Timeline |
|-----------------|---------------|---------------|-------|----------|
| TikTok video | Instagram Reel | Re-export 9:16 | | Same day |
| YouTube long-form | TikTok clips (×3) | Cut to 30-60s | | +1 day |
| Instagram Story | Twitter/X thread | Screenshot + text | | +1 day |
| Creator UGC | Brand paid ad | Ad overlay + CTA | | +3 days |
### Notes
- Draft review SLA: ___ business days
- Max revisions per deliverable: ___
- Backup creator / contingency plan: ___
- Real-time adjustments trigger: If performance < ___ by day ___, then ___
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