x3allamerican/marketing-seo-skills - Page 3

retention-cohort-analysis

Use when measuring customer retention over time. Cohort = group of customers acquired in same period.

review-velocity-and-response

Use when managing review velocity. Reviews are the #2 local ranking factor and the #1 conversion factor.

robots-txt-discipline

Use when controlling crawler access. Robots.txt specifies what crawlers can/can't access.

schema-markup-fundamentals

Use when adding structured data to pages. Schema = JSON-LD that helps Google understand content type and earn rich snippets.

scroll-depth-and-engagement-tracking

Use when measuring content engagement. Scroll depth + time-on-page = engagement signals.

search-console-deep-dive

Use when monitoring search performance. Google Search Console = SEO's primary tool.

seasonal-and-trending-keywords

Use when planning content around seasonality or trending events. Seasonal traffic spikes 10-50× over baseline.

seed-keyword-discovery

Use when starting keyword research for a new product, page, or content area. Seed keywords anchor the whole research tree.

service-area-business-seo

Use when business serves multiple cities without physical address in each. Service-area business SAB requires different SEO strategy.

statistic-bait-content

Use when creating content designed for citation. Statistics get cited (and backlinked) when journalists need data.

statistical-significance-in-tests

Use when evaluating A/B test results. Significance = the test result is unlikely due to chance.

structured-data-for-ai-search

Use when optimizing for AI-powered search (ChatGPT, Perplexity, Gemini, Google AIO). Structured data helps LLMs parse and cite content.

tiktok-ads-strategy

Use when launching TikTok ads. Different culture, different creative requirements.

title-tag-craftsmanship

Use when writing title tags for any page. Title tags drive CTR and are the #1 on-page ranking factor.

topical-authority-building

Use when building expert reputation for SEO. Topical authority = perceived expertise; signals to Google you're the authority.

unlinked-brand-mentions

Use when monitoring brand mentions without links. Convert mentions to backlinks via polite outreach.

utm-parameter-discipline

Use when tracking traffic sources. UTM parameters identify campaign, source, medium for attribution.

wikipedia-and-wikidata-strategy

Use when seeking Wikipedia inclusion. Wikipedia is the top authority signal for LLMs and Knowledge Graph.

xml-sitemap-generation

Use when submitting sitemap to search engines. Sitemap = list of URLs for crawlers to discover.

youtube-and-video-ads

Use when launching video ads. YouTube = #2 search engine, biggest video platform, sophisticated targeting.