| name | content-strategy |
| description | Build a content strategy from scratch — audience definition, content pillars, editorial calendar, distribution plan, and success metrics. |
| version | 1.0.0 |
| author | Gnostor Community |
| license | MIT |
| metadata | {"hermes":{"tags":["content-strategy","marketing","editorial","planning","content","brand","audience"]}} |
Content Strategy
Design a coherent content plan that serves a real audience and moves them toward a specific outcome — not just a calendar full of posts.
When to Use
- "I need a content strategy for my business / brand / channel"
- "What should I be publishing about?"
- "Help me build an editorial calendar"
- "My content isn't getting traction — help me rethink it"
- "We're launching [product] — what content do we need?"
What I Need From You
- Who you are: individual creator, brand, startup, professional
- Audience: who they are, what they struggle with, where they spend time
- Goal: leads, brand authority, community, sales, SEO traffic
- Resources: how many hours/week, solo or team, budget for tools
- Existing assets: channels, email list size, past content that worked
Strategy Framework
1. Audience Intelligence
- Primary persona: demographics + psychographics + pain points + language they use
- Where they consume content and when
- What they search for (intent mapping)
2. Content Pillars (3–5)
Each pillar is a broad theme you own. Every piece of content maps to one.
Example for a freelance designer:
1. Client management (painpoints, contracts, pricing)
2. Design craft (process, tools, critique)
3. Business building (marketing, referrals, positioning)
4. Behind the work (case studies, retrospectives)
3. Content Mix (the 70/20/10 rule)
- 70% proven formats: how-tos, lists, case studies, opinions
- 20% repurposed: long → short, podcast → post, report → thread
- 10% experimental: new formats, collabs, controversial takes
4. Distribution Plan
- Primary channel (where you own the audience)
- Secondary channels (amplification)
- Repurposing workflow
5. Editorial Calendar
Weekly or monthly schedule with:
- Topics mapped to pillars
- Format per channel
- Keywords/hooks
- Production deadlines
6. Metrics
What "working" looks like — not vanity metrics:
- Leads generated, email subscribers, inbound inquiries
- Content-influenced pipeline (for B2B)
- Engagement quality (saves, shares > likes)
Deliverable
A one-page strategy document + 4-week editorial calendar ready to execute.
