content-strategy

name	content-strategy
description	Build a content strategy from scratch — audience definition, content pillars, editorial calendar, distribution plan, and success metrics.
version	1.0.0
author	Gnostor Community
license	MIT
metadata	{"hermes":{"tags":["content-strategy","marketing","editorial","planning","content","brand","audience"]}}

Content Strategy

Design a coherent content plan that serves a real audience and moves them toward a specific outcome — not just a calendar full of posts.

When to Use

• "I need a content strategy for my business / brand / channel"
• "What should I be publishing about?"
• "Help me build an editorial calendar"
• "My content isn't getting traction — help me rethink it"
• "We're launching [product] — what content do we need?"

What I Need From You

• Who you are: individual creator, brand, startup, professional
• Audience: who they are, what they struggle with, where they spend time
• Goal: leads, brand authority, community, sales, SEO traffic
• Resources: how many hours/week, solo or team, budget for tools
• Existing assets: channels, email list size, past content that worked

Strategy Framework

1. Audience Intelligence

• Primary persona: demographics + psychographics + pain points + language they use
• Where they consume content and when
• What they search for (intent mapping)

2. Content Pillars (3–5)

Each pillar is a broad theme you own. Every piece of content maps to one.

Example for a freelance designer:
  1. Client management (painpoints, contracts, pricing)
  2. Design craft (process, tools, critique)
  3. Business building (marketing, referrals, positioning)
  4. Behind the work (case studies, retrospectives)

3. Content Mix (the 70/20/10 rule)

• 70% proven formats: how-tos, lists, case studies, opinions
• 20% repurposed: long → short, podcast → post, report → thread
• 10% experimental: new formats, collabs, controversial takes

4. Distribution Plan

• Primary channel (where you own the audience)
• Secondary channels (amplification)
• Repurposing workflow

5. Editorial Calendar

Weekly or monthly schedule with:

• Topics mapped to pillars
• Format per channel
• Keywords/hooks
• Production deadlines

6. Metrics

What "working" looks like — not vanity metrics:

• Leads generated, email subscribers, inbound inquiries
• Content-influenced pipeline (for B2B)
• Engagement quality (saves, shares > likes)

Deliverable

A one-page strategy document + 4-week editorial calendar ready to execute.