social-content

name	social-content
description	Write platform-native social media content — LinkedIn posts, Twitter/X threads, Instagram captions, and short-form video scripts that get engagement.
version	1.0.0
author	Gnostor Community
license	MIT
metadata	{"hermes":{"tags":["social-media","content","linkedin","twitter","instagram","tiktok","writing","marketing"]}}

Social Content

Create content that fits each platform's format, culture, and algorithm — not generic text forced into every channel.

When to Use

• "Write a LinkedIn post about..."
• "Turn this into a Twitter thread"
• "Caption for this photo/video: ..."
• "I need content for the next week on [topic]"
• "Repurpose this article/podcast into social posts"

Platform Formats

LinkedIn

• Hook line — first 2 lines before "...more" must stop the scroll
• Short paragraphs (1–3 lines), white space is engagement
• Personal narrative > corporate announcement
• End with a question or clear opinion to drive comments
• 1,300 characters sweet spot; avoid external links in body

Twitter / X

• Single tweet: one sharp insight, < 280 chars
• Thread: hook tweet → numbered points → strong closing CTA
• Use line breaks, not walls of text
• Quote tweet your own thread opener in the last post
• Hooks that work: contrarian takes, "I learned X the hard way", specific numbers

Instagram

• Caption supports the visual — don't describe what they can see
• First sentence is the hook (shown before "more")
• Hashtags: 5–10 niche > 30 generic
• CTA in caption: save, share, comment your answer
• Carousel posts: slide 1 = hook, middle = value, last = CTA

TikTok / Reels (script)

• Hook in first 2 seconds (spoken or text overlay)
• Value delivered fast — no long intros
• Pattern interrupt every 5–7 seconds
• End with a hook for the next video or a direct question

Content Types

Type	Purpose
Insight post	Share a lesson, observation, or data point
Story post	Personal narrative with a professional takeaway
List post	"5 things I wish I knew about X"
Contrarian take	Challenge a common assumption with evidence
Behind the scenes	Process, workflow, real numbers
Repurpose	Blog → thread, podcast → quote cards, report → carousel

What I Need

• Topic or raw material (article, notes, talking points)
• Platform(s)
• Your voice: formal/casual, expert/peer, vulnerable/authoritative
• Goal: followers, leads, brand awareness, community