ad-creative-monitor

name	ad-creative-monitor
description	Track creative performance over time and detect fatigue before it kills ROAS. Monitors CTR decay, frequency creep, and CPC inflation at the ad level.
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Ad Creative Monitor — Catch Fatigue Early

Creative fatigue is the silent killer of ad accounts. CTR drops 0.1% per day, frequency ticks up, CPC quietly inflates — and by the time you notice in Ads Manager, you've burned through budget.

This skill watches for those signals daily and flags creatives that need rotation.

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How It Works

Fatigue Signals (ranked by severity)

Signal	Threshold	Severity
CTR dropping 3+ days in a row	>20% decline from peak	🔴 Critical
Frequency above 3.5	Audience seeing ad too often	🟡 Warning
CPC rising 3+ days in a row	>15% increase from baseline	🟡 Warning
Impressions declining	Ad losing delivery	🟠 Monitor

The Check

# Run fatigue check (mock/read-only via local adapter)
./run.sh fatigue

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Reports

Fatigue Check

Daily scan of all active ads for fatigue signals.

Tell me: "Check for creative fatigue"
Or: "Are any ads getting stale?"

Creative Leaderboard

Rank all active creatives by efficiency (CTR × spend volume).

Tell me: "Rank my creatives"
Or: "Which creatives are strongest?"

Rotation Recommendations

Based on fatigue signals, recommend which creatives to pause and when new ones are needed.

Tell me: "What needs to be rotated?"
Or: "Which ads need fresh creative?"

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Invocation

1. Pull ad-level insights with daily time increment via ./scripts/meta-kit.sh
2. Calculate day-over-day CTR, CPC, and frequency trends
3. Flag any ad showing fatigue signals
4. Compare against benchmarks in ad-config.json
5. Present findings with clear severity ratings
6. Recommend rotation schedule if fatigue detected
7. Log findings to workspace/brand/learnings.md

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Writes

File	What it contains
workspace/brand/learnings.md	Fatigue patterns, creative lifespan data